Welcome to Build Your Own Brand by Delusional

Whether you're looking to build your own brand or kickstart a career as a brand creator, this course will give you all the tools you need to starting building your own brand!

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Here's what you can expect:

A comprehensive breakdown of branding essentials
Step-by-step guidance on building a solid brand
Hands-on worksheets that will take you on a step-by-step process of building your own brand

Throughout the course, we'll use "Cookie-Cutter" – an imaginary high-protein cookie brand using all-natural ingredients – as our case study. We'll build this brand from the ground up, showing you how each branding element comes together.

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How to use this course:

Each module is organized in the database below. Start with “Naming Your Brand”, then work through the modules in order.
You can use the button at the bottom of the module to move from module to module.
Below the module database, you’ll find worksheets database. Each module as a worksheet associated; they have already been attached to their designated module (you can find them at the top of the page, right under the title when you open your module). </aside>
Feel free to duplicate the worksheets to use them for future brand projects. These worksheets are here to help you develop every element of your brand alongside the explanation in each module.
At the end of the course, you’ll have a complete set of worksheets that capture your brand’s unique identity, ready to guide you as you move forward.

Time estimation to complete this course

15 Hours

You'll have plenty of opportunities to apply what you learn through the worksheets and our brand builder system that you can use to

Develop your personal brand as a creative brand builder
Create a brand for your own product/service idea
Invent a brand purely for practice and portfolio-building
Analyze an existing brand of your choice
Use the worksheets to create future brand

Remember, whatever you come up with can be revisited as much as needed. Start with the exercise, and as you move forward and get more information, you can review, change and adapt the brand’s elements. You are not committed to them; they will evolve.

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So, grab your favourite snack (maybe a cookie?), and embark on this branding adventure!